Genda Bloom is a shared journey between Payal and Paridhi—my mother and me. It started as my mother's quiet dream, who has been part of the export industry for more than 20 years; shaped into an idea when I was looking for a purpose to channel my intentions; and nurtured during our late-night walks.

For years now, we've shared our wardrobe. With 70% of it being common, we've struggled to find clothes that don't follow cohesive aesthetics, can be worn often, and also suit our two different body types.
Inspired by our personal struggles, we at Genda Bloom aim to offer tasteful pieces of clothing, blending the perspective of two generations.

It is true when they say, "Fashion is skincare too". Quality is at the heart of everything we create at Genda Bloom, ensuring that each garment feels good on your skin and lasts in your wardrobe. We are personally driven to fill the gap we observe in consumer awareness and raise the demand for similar standards to those my mother has experienced in the export industry.